Barton recently developed Pioneer™, a proprietary AI recruiting tool. I helped enable internal activation and spearheaded external branding by creating engaging visual assets employees could share on LinkedIn as they were trained on the tool. These space-themed GIFs are where we landed! 

 

Each background progresses deeper and deeper into space as you level up, signifying going deeper and deeper into the platform. In addition, each “medal” gets more and more valuable, starting with copper, then progressing through bronze, silver, gold, and finally platinum for the highest level of achievement and knowledge. For this project, I also helped draft some punny and social media-friendly captions for the team to use.